Idea Napkin No.2

1. My name is Bryce Harrold and I am a second year Finance student here at the University of Florida. As I have stated before, I am very good at working in groups and have excellent organizational and problem solving skills. I enjoy looking for problems and inefficiencies that kids within my same demographic are having and looking for innovative ways to fix them. I have experience working with multiple online start-up companies focused on targeting college students. Through these jobs I was able to generate brand awareness as well as find ways, both successfully and unsuccessfully, to reach college-aged students.

2. As before, my mission will remain the same. I will be offering students books at lower prices and allow them to receive them with same day delivery, at a small additional rate. We will also have experts who have taken these courses at UF guiding students as to which books they actually need to buy in order to make sure that students are not paying for books that they will open maybe once or twice all semester. In addition to these services, will be allowing online exchanges between students to take place on our website, allowing for greater e-commerce, lower prices, and higher web traffic in order to build our brand. The services that ChompNation Books will offer, revolve around the highest degree of convenience and the most bang for the buck for our patrons.

3. After reviewing my feedback, my audience will not change because the services that I offer are applicable to really just about everyone of all majors and ages. We can serve an incoming freshman on the pre-Med track, a fifth year engineering major, or an MBA student. There is really no limit to who we can offer our services to here at the University of Florida.

4. Our audience will care and be very excited about the launch of our company due to the fact that it will save them ample loads of time and money, which as a student, is extremely important. Also, as a fellow student, I know the feeling of overpaying for books and I want to ensure that my clients will not have to experience that very same feeling.

5. Our core competencies, once again, will revolve around putting our customers first. We will differentiate ourselves through same-day delivery, live experts on hand to answer Q&A, as well as free giveaways and special deals at the beginning and throughout the semester to draw interest right away. Offering student faster and cheaper textbooks will put us ahead of our competition, I believe.

I do believe that all of these aspects of my business will fit well together. I believe that using an online browser as well as an e-forum for students to trade their school supplies has the potential to be very successful. Once again, the advertising and marketing will be the hardest part to take care of. However, with the skills have have acquired through past experiences, I do not believe this will be a huge issue moving forward.

5 Point Takeaway from Feedback (Feedback Memo):

1. I was really able to identify a good target market for my services.

2. This idea can be very practical and useful for all students at UF.

3. I need to work a strategic marketing campaign.

4. I need to find a way to make my company standout over bookstores and other websites.

5. Same day shipping can be a huge advantage for my company.