Week 9 Reading Reflection

Hey everyone,

This week's reading reflection was based of off Chapter 10 out of our Entrepreneurship book written by Donald F. Kuratko.

Due to the fact that I am taking a marketing course here at UF right now, not much in the reading surprised me; except in the very beginning when Kuratko mentions the 4C's: Cocreated, Communities, Customizable, and Choice. I am very familiar with the 4P's of marketing, but the 4C's was a term, or group of terms that I was not yet familiar with, nor had ever seen before. Also, I did not realize just how big social media and mobile marketing has and will become in the near future. With the rise of social media and mobile devices, this, I believe, will soon become the largest marketing sector for countless companies and target segments.

This was the first reading where I was not really confused during any single part. The section about the pricing strategies seemed difficult to understand at first, but upon further reading it makes much more sense to me now.

2 Questions I would like to ask the author:

#1. At what stage in the starting one's own venture, should one begin worrying about marketing?

#2. Which form of marketing, do you believe, gives you the most bang for your buck?

Finally, There was nothing in this reading that I did not agree with due to the objective nature of Kuratko's writing and the way he is able to articulate himself to his audience. Maybe one day I will find a reason to disagree with this guy.

Until next time,

-Bryce