Week 4 Reading Reflection

Hey everyone,

This week's reading reflection was once again from our Entrepreneurship textbook written by Donald F. Kuratko. The specific reading came from Chapter 5, titled "Innovation: The Creative Pursuit of Ideas".

The biggest thing that surprised me in this week's reading was the fact that one can teach his or herself creativity. Kuratko stated that this creativity can be built through a variety of brain exercises that emphasize the forming relationships between both the left and right sides of the brain as well as creating relationships between everyday things that we see. This surprised me because I truly had no idea that there were exercises that I could work on everyday to improve my own creativity. Also, the fact that only between 2-10% of human adults use most of their creative capacity was very surprising and eye-opening.

One of the the reading that I found pretty confusing was the part about muddling mind-sets. The concepts such as "Security Hunting" and "Either/Or thinking" did not make much sense to me. Obviously being relatively new to entrepreneurship, I am still learning a lot of the technicalities and terms, but these concepts did not make too much sense to me and could be clarified further.

Two questions that I would like to ask the author:

#1. If I am in the evaluation stage of an idea and I test it on say 100 people; how will I know to carry forward if I great close to 50/50 mixed reviews?

#2.  When you talking about developing creativity, which method has proven to be the most effective for you?

Finally, I agreed with everything Kuratko said in this portion of the textbook. I really liked a lot of his ideas on developing creativity as well finding hidden relationship amongst everyday things. Also, I enjoyed the fact that he clearly explained the numerous forms of creativity and innovation, many of which I had never heard of before.